About us
Brand story
The Crazy Hedgehog is a design studio that works with edible materials.
2019. While expecting her first child and preparing a production at the Vanemuine Theatre, founder Marion stumbled upon a book about making sweets in a shop. She had wanted to try it for years. The book made the processes tangible. The first batches of candy – nougat and gummies – were given to actors to try. And that's where the first orders came from. Seven years later, Crazy Hedgehog has evolved into an edible design studio that combines performing arts and sweets.
Edible marketing does something that ordinary advertising cannot – it is loved, it travels, it reaches further. People remember it not just the next day, but the next week as well.
This is The Crazy Hedgehog.
Our values
Your vision, our execution
Our work always begins with questions – we listen before we design. Only by understanding the client's thoughts and wishes can we create something that is truly 'them'. And then bring that something into reality more vividly, strikingly, and in greater detail than they had imagined.
Quality is non-negotiable
Every batch of candy undergoes a taste test. Candies that do not pass the check are thrown away – even if the client wouldn't have noticed the difference. Dozens of candies have ended up in the bin more than once for this reason. Because we would know. Quality is not a promise; it is a habit.
You always know what's happening
Our communication is clear, timeframes are specific, and if anything changes, you'll hear it from us first. We care about people and about making sure they enjoy working with us.
Marion Undusk
Marion's greatest skill is making people feel at home in worlds that didn't exist until yesterday.
Marion has been designing theatrical worlds – stages, costumes, and everything within them – since 2003. Throughout twenty working years in Estonia and Europe, her core philosophy has remained: conversation – listening, questioning, going deep – is more important than the final design itself. Her work, as she sees it, is not so much about generating ideas as it is about reading thoughts and ideas – visualizing and refining them – and then bringing them into the world more completely than anyone would have thought possible.
Once, after a stage construction at the Tallinn City Theatre, the director walked across the stage in socks and said he wanted to move in. Making sure the director and actors feel comfortable in the space created by the artist – that is what she works for.
Above all, however, she values collaboration – a constructive conversation; because the resulting inspiration and trust make everything possible.
This is what she strives to bring to every one of her projects.
